KTH should be readily recognizable, both in form and colour. For this reason, there are a number of profile colours to be used in KTH's printed and digital materials.
The use of these profile colours reinforces KTH's profile and increases recognition among our target groups.
The profile colours are used, for example, in titles, tint plates, covers and tables. Colours other than the profile colours should not be used.
The primary profile colour
The primary profile colour chosen to signal KTH's identity is blue. The blue colour forms the background, covering the whole surface of the KTH logotype. The blue profile colour should always be used when the logotype appears in colour. Otherwise, black-and-white is used.
Secondary profile colours
KTH also has a number of secondary profile colours at its disposal. The consistent use of these colours will increasingly reinforce our profile. Each colour has also been chosen in order to match the others.
Always use the codes to obtain the correct colour.
The profile colours may also be used in different percentages, on tint plates, for example.