Joint profiling - how KTH appears with other parties
KTH is not always the sole sender – our brand/logotype often appears together with other parties. Joint profiling or joint communication means that two or more parties associate themselves and together act as sender. It is important that any collaboration helps make our brand stronger. For this reason, senders should, if possible, have a natural connection to each other.
The KTH logotype may be used and/or combined with other logotypes only in collaboration with contractual parties outside KTH. This may include collaboration with other colleges, universities, government agencies, organizations or companies. Always contact the Information Department for consultation and authorization.
The guidelines describe how collaboration is best managed to afford the parties optimal clarity in their communication. The main rule is to make it as simple and easy to interpret as possible for the recipient.
The basic rule for all joint profiling is as follows:
1. Clarify how the different senders relate to each other
2. Respect each party's specific identity and graphical profile
Before developing a design solution, always categorize the collaboration involved.
Examples of categories of collaboration:
• KTH is the major party (”driver”)
• KTH is one of two or more equal parties (”dual control”)
• KTH is a minor party (”passenger”)