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Mass e-mail to ABE school employees

The basic principle is that information that concerns large groups of employees should be distributed in the first place via function responsible managers at the school. Mass e-mails can easily be considered "spam" and content that is not relevant.

The Head of School, Deputy Head of School, Head of Administration, HR Manager, Infrastructure Manager and Communications Manager are always entitled to do this type of mass mailing. The same applies to the crisis management team in case of more serious events.

For a mass e-mail to be approved:

  • it should have content that is relevant to the entire recipient group, that is, everyone at the school should know about it, be expected to respond or benefit from the information. This means that the content must be ABE-common, ie not just applicable to an individual department / project / course, unless it is still clearly relevant for all employees;
  • it must be made by an organisational sender within KTH;
  • it may only refer to KTH's activities;
  • it may only refer to events of a rare nature.

Application

If you have a request for a mass e-mail, the application must be made to the School's Office. The request is sent to info@abe.kth.se . At least three working days before the desired date of dispatch. Contact person for questions is the school's Communications Manager .

During July and the Christmas holidays, no applications are handled. No e-mails that have not been previously agreed and approved in advance will be sent out during this time.

Mass mailing is not an express channel, so it cannot be applied at short notice (except for emergency situations).

If you have information that you want to reach a specific group at the school or KTH, contact info@abe.kth.se . This way you will also get help in deciding which channel is best suited to disseminate the information. Our most widely used information dissemination channels are the ABE school's internal pages and the newsletter ABE-News which is sent out to all staff at the school every other Thursday.

The content

It is important to be clear and concise so that the message is not considered spam.

Emails that go out as internal mass e-mail should have:

  • A clear subject line that describes the content of the e-mail or the benefit of the recipient;
  • A (only one) clear message that is understandable to the entire recipient group, as short and straightforward as possible. The message should preferably be contained within the frame of a screen. For more information, a link to a web page where more information is available is preferred;
  • Contact person information for questions, with contact details (can be the same as responsible sender);
  • Indication of who is the responsible sender;
  • Indication of which groups the email goes to;

Links may only go to kth.se addresses, others web address increases the risk that the email will be classified as spam and not reach the recipient. If information is available on a website outside KTH, the link should preferably go to a page on KTH which in turn contains a link to the external website.

If the message goes out in both Swedish and English to the same group, the subject line should be in both languages. The body text should start with information that information in the second language can being found further down.