Video
Before you start produce a movie, consider your message and how you want it to been shown. If you have made a communication plan, you probably have answers to many questions already.
Video, social media
In video format 1:1 KTH's intro animation is used to link social media with how we communicate in other channels. This format is only used on Facebook and Instagram and must not be used on other social media platforms that do not support the format, such as Youtube.
Video for sociala medier, keep in mind:
- Use KTH´s intro animation (contact grafiskprofil@kth.se to access the animation)
- Text can be placed directly against the film, if legibility is guaranteed, or on a white text plate. Text color should always be black or white.
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Text plates are placed either on the left or the right side and should not have a width longer than 3/4 parts of the video. Text plates should never be placed completely at the bottom or at the top.
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Text should be written in Open Sans Regular with the font size 75-100pt. Text size should be consistent throughout the movie.
- Key words can be written in Open Sans Bold.
- Nameplates are always shown on a white plate. The name should been written in Open Sans Semibold in size 70 or 80 pt and the title should been written in Open Sans Regular in size 50 or 60 pt.
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It is possible to place a transparent KTH blue plate on the video (90% or 100% opacity) with white left and center text.
- Videos must always end with the KTH logotype, either against a white or toned down video.
Video, own channels
In the case of videos in 16:9 format that are not purely shown in social media, such as
promotional videos, brand videos or information videos, where necessary, the same graphic,
colours, fonts, name and end frames are used as for videos in social media. The intro animation
is not used, however. Text plates and nameplates is done with a swosh (contact
grafiskprofil@kth.se
to get access to these).
Video in own channels, keep in mind:
- Text can be placed directly against the film, if legibility is guaranteed, or on a white text plate with a swosh. Text color should always be black or white.
- Nameplates should been done with a white text plate with swosh with a blue line between name and title. The blue line should been as long as the name or the title.
- Textfärg i svart eller vitt.
- Videos must always end with the KTH logotype, either against a white or toned down video.