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Webinar: Restricting fossil advertising as a climate tool for municipalities and regions

Badvertising by Matt Bonner
Badvertising by Matt Bonner

Welcome to a webinar focused on the restriction of fossil advertising as a tool for enabling the sustainability transitions of cities and regions.

Time: Thu 2026-03-05 11.30 - 13.00

Location: Online (Zoom)

Language: English and Swedish

Participating: Karin Bradley, Professor, Department of Urban Planning and Environment, KTH

Contact:

Caroline Rohde-Nielsen
Caroline Rohde-Nielsen officer

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An increasing number of cities and regions are deciding to restrict fossil advertising for different spaces and platforms. Such restrictions may entail prohibiting advertisements for flying, fossil fuel vehicles and oil companies. Following Amsterdam's pioneering of this approach, similar initiatives have mushroomed - with Edinburgh, Stockholm, the Hague and Sydney as some examples of cities which have decided to limit fossil advertising. Within Sweden, similar decisions have been made by Västtrafik and Region Stockholm. 

What drivers and arguments are used by the cities and regions that choose to restrict fossil advertising? What challenges do they meet along the way? And what opportunities can be seen?

Welcome to this webinar in which different approaches to limiting fossil advertising will be discussed. We will also get a chance to listen to representatives of the City of Stockholm and Västtrafik, alongside international researchers and civil society actors who have worked on this question.

The webinar will be held in a mixture of English and Swedish.

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Program:

  • Restrictions on fossil fuel advertising – possibilities and limitations under EU law? Clemens Kaupa, Assistant Professor of EU law and Co-director of the Climate and Sustainability Law Clinic at the Vrije Universiteit Amsterdam (in English)

  • Begränsning av fossilreklam - varför, var och hur? Hanna Eggestrand, doktorand, Institutionen för samhällsplanering och miljö, KTH (in Swedish)

  • Västtrafiks fossilreklamförbud - bakgrund, omfattning och effekter. Maria Björner Brauer, affärsområdeschef för Marknad på Västtrafik (in Swedish)

  • Fossilfri reklam i Stockholms stad – utmaningar och möjligheter. Åsa Lindhagen, Miljö- och klimatborgarråd i Stockholms stad (in Swedish)

  • Clearing the way: A toolkit for positive, fossil-free city advertising. Charlie Worthington, Project Officer, C40 Cities, C40 (in English) 

  • Discussion and questions

Moderator: Karin Bradley, Professor, Department of Urban Planning and Environment, KTH

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