About press releases
Think about the purpose of your communication before ordering a press release, it increases the chance that it will actually be used.
Is it really a press release you need?
The kind of news that are best suited for a press release are those that:
- can generate interest from external target groups
- are clearly relevant in regards to current societal challenges
- contain something that is perceived as new and unexpected.
Otherwise your press release may not be picked up by news outlets, and will therefore not become a published news article. A press release is therefore not always the best way to reach out – even if your have something important to tell. Sometimes it works better with other channels, or with communication directed to a specific audience. In such cases, we will propose an alternative.
If you are unsure, look at the questions in the form and see if they fit your news – or contact us!
Trade press
In spite of the above – if you already have secured dissemiation in trade press, then you can just go ahead!