Posters with purpose: Tackling discrimination at CBH
Have you seen the new poster in the kitchen? After the report on ‘Double Discrimination Against Women’ was published, the JML group at CBH felt it was more urgent than ever to raise awareness of the causes and mechanisms that promote inequality. This led to a poster campaign, with posters displayed in kitchens throughout CBH School. The first poster in the campaign is now up.
The posters aim to highlight how impactful daily actions can be in promoting gender equality, diversity, and inclusion.
“It’s important to realise that inequality is not just about isolated incidents of harassment – although that, unfortunately, can also happen – but is systemic. It can be more subtle than that. It’s also the everyday microaggressions and acts of incivility that take their toll on the work environment and relationships, ultimately affecting the mental health and career development of oppressed groups,” says Fred Marques Penha, Assistant Professor and member of the JML group at CBH.
Why posters?
“We came up with the idea during a workshop session where we brainstormed actions for the JML group in 2025. After that, I, along with Patrik Ståhl and Amritha P. Sandra, worked in a smaller group to develop the content, refine the concept into a final product, and determine the main topics. The project's progress was guided by all of us in the CBH JML group, and the final posters were approved collectively,” says Fred.
What do you hope to achieve with the campaign?
“We want to spark conversation and raise awareness. We want everyone to recognise their own actions and their impact on others. We encourage people to discuss these topics and remove them from the realm of taboo. Openness and transparency can go a long way. The more we talk about these issues, the fewer ‘incidents’ will occur due to a lack of awareness. And if they do happen, informed individuals will be better equipped to speak up against them.”
Text: Åsa Karsberg