How to become news in pEECS
Interview with Moa Hörnquist, responsible for internal communication
In the newsletter pEECS, you can usually read about what is happening at EECS. In an interview with Moa Hörnquist, communicator at EECS, you can read about how the pEECS editorial staff works, which news qualifies, but above all how dependent they are on you as an employee submitting news tips.
Hello Moa! You are responsible for the EECS newsletter pEECS. Does that mean that you decide what ends up in the newsletter?
"Hello! That's right, I'm responsible for internal communication at our school, and pEECS is an essential part of that. Together with my communicator colleagues, we have an editorial meeting once per week. We go through the tips we received and decide what we think is relevant for the school's employees.
"We work as an editorial office with criteria for what's newsworthy, and we write our own articles and make videos. If there is already good content, for example, on KTH's pages, we will link directly to it."
Hundreds of new things happen at KTH every week. How do you sift through and decide what is included in pEECS?
"We are entirely dependent on your tips; continue to send them to our group email! It can be anything from someone who has won an award for their research, a new tool or routine or a research grant. Several people have gotten in touch to ask why some people end up in pEECS, while others don't, and it is because those people have told us about their news and that it matches our news critieria."
"We go through all the tips at our editorial meeting and decide based on our newsworthy criteria what is relevant. pEECS mainly have news from our school. Also, we want to highlight the research behind a prize or grant and its potential impact; that someone has won an award is not in itself newsworthy. We work with portraits and interviews, so whether it is a new routine or a research grant, we like to highlight the news with an interview."
"Several people have gotten in touch to ask why some people end up in pEECS, while others don't, and it is because those people have told us about their news and that it matches our news critieria."
"We also share relevant content from KTH or the other schools. pEECS should primarily be a reliable entry to our intranet."
"We want pEECS to suit everyone at EECS; therefore, we work actively to adapt and target news to specific groups in pEECS. So the newsletter you get may not have the same information as those in the office above you."
Which news are read the most?
"You often click most on the top news – the local EECS news, KTH's Covid pages and EECS' publications."
Can you tell us a little about yourself? How did you end up at KTH?
"I live in Täby with my husband, three children aged 6, 8 and 11 and a dog. I have worked at KTH since October 2019. Before that, I worked as a consultant at various PR agencies. I mainly worked with PR for consumer products and with the EU Commission in a campaign aimed at Swedish citizens, at MTR Metro as press officer and at DeLaval with internal communication."
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