Effective communication for centres
Communicating research and progress is important both to the research centres and to KTH. Here are some guidelines about communicating more effectively.
It is vital for both KTH and the centres themselves to communicate ongoing research, its progress and results. The communication may attract more partners to centres and consequently contribute to increased funding. For KTH as a whole, it is a way to strengthen the KTH brand. This introduction describes how centres should work with communication both effectively and proactively.
Guidelines for centre communication
Centres are regulated by KTH’s Guidelines on the Management of Research Centres (reg. no: V-2022-0046: 1.2). The guidelines state the following regarding the communication of the centre:
- A centre shall profile itself as a centre operating at KTH in the centre’s communication, where other participating parties must be made visible in a consistent manner.
- The centre’s steering group/general assembly shall decide on a strategic plan and on a communication strategy for the centre's activities.
- The steering group shall decide on the operational and communication plans for each financial year. (May not be delegated.)
- The director is responsible for ensuring that the centre’s communication is up-to-date and complies with KTH’s internal rules for web publishing, visual identity and branding.
Help and support
The centre communication guidelines are supported by various assistive tools. These include an
overall framework for centre communication
,
templates and guides
, for example, the website, a communication plan and an evaluation sheet. The framework contains information on roles and responsibilities, appropriate communication channels and working methods, how to work with websites, and co-profiling, to name a few examples. The document is a support for anyone who in some way works with centre communication, and is useful when onboarding new employees.
If you need operational support, contact the communication manager at your school. They are the first point of contact for support for centre communication.
KTH-wide communication
The Communications Department (COM) is responsible for KTH’s overall communication activities, including for instance the visual identity and procurement of communication services. The following are essential aspects of centre communication: