Co-profiling of a centre
A centre’s profiling will need to be adapted based on the other partners involved. KTH’s co-profiling guidelines explain how ownership affects communication.
Each centre must profile itself as an activity at KTH in its communication, and other participating parties must be made visible in a consistent manner. The centre director is responsible for ensuring that the centre’s communication is up-to-date and complies with KTH’s internal rules for web publishing, visual identity and branding.
If the centre is also owned by others, it is vital at an early stage – for instance in connection with the start-up meeting – to discuss how each party should be made visible and what the centre should be called. This should then be outlined in the communication strategy, which is decided by the centre’s steering committee or general assembly.
The KTH Brand Manual clarifies how the KTH logo should be used in communication material, both independently and in combination with other brands. In the manual are examples of when KTH is the leading party, an equal party, or a passanger.
KTH is a strong brand, both nationally and internationally. It is therefore advantageous for centres to be connected to it. KTH has active, strategic and well-functioning brand activities. With this in mind, it is not recommended that centres dedicate time to starting up their own brands, for instance creating logos.
If the centre wishes to develop its own identity, this must be discussed with COM, which can be reached via grafiskprofil@kth.se.
The COM centre communicator and the brand group can support the centre director and the involved communicator on these issues and, if necessary, in dialogue with partners.