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How to start a social media account at KTH

Social media can serve as a communication channel to reach specific target audiences, and as a cost-effective and fast way to share news and information. However, it is important to have a well-thought-out strategy and a plan for managing and moderating a social media account, both to ensure that the communication reaches its audience and achieves the desired impact, and to maintain the channel in a relevant and consistent manner.

If you are considering starting a social media channel, there are several steps you need to take before launching. These are outlined in the checklist below. The final decision to proceed with a launch is made by the Communications Department.

Please note that we work with topic-based pages on LinkedIn with the aim of communicating subject areas where there is consolidated expertise at KTH, and to distribute information to niche target groups interested in those specific topics. This means that we are restrictive when it comes to allowing individual departments and divisions to create their own LinkedIn pages. Read more about our topic-based pages here.

Checklist for starting an account in social media

  • Start by doing research. Is there a need for this channel, or do similar ones already exist?
  • Provide a brief description of the background and the need for the social media account.
  • Describe the goals and purpose of the account. Be as specific as possible and set measurable objectives.
  • Define the external target audience(s) for the account based on criteria such as age, geography, interests, and profession.
  • Create a plan for resource needs and staffing to ensure the account is updated regularly with content.
  • Develop a plan for moderation and handling inappropriate content. See Terms of Use for KTH's accounts in social media.
  • Explain how analysis and follow-up of the account’s content will be carried out in relation to the set goals. For example, this may include engagement, clicks, reactions, or cost per click/view.
  • Describe how the visual identity/brand guidelines will be applied. See KTH's graphic profile  
  • Explain and provide examples of how the General Data Protection Regulation (GDPR) will be applied to the account. Also consider the implications of the Schrems II ruling. See: Data Protection Ordinance  and Schrems II judgment .
  • Describe and provide examples of how the Act on Accessibility to Digital Public Services will be applied to the account. See Act on Accessibility to Digital Public Services . 

Summarize the points above in an email or a Word document and send your documentation to the social media manager via the function email kommunikation@kth.se  We will then set up a meeting with you to review the material and conditions. After that, an assessment is made by the Communications Department whether the requirements are met for establishing a new account.

If you have questions or concerns, please contact kommunikation@kth.se .