Work with content on the web
Your task as a web editor or content owner is to create valuable and accessible content for your readers. Here you can learn how to plan your content and guidelines for web publishing.
![Raised hands in front of a lecturer.](/polopoly_fs/1.1284251.1696505231!/image/hands.jpg)
As a web editor on our website, you are responsible for creating, updating and maintaining the content. This includes:
- managing texts, images and videos
- ensuring the website is up-to-date, and search engine optimised
- improving the user experience
- liaising with other departments.
Start from the users
A website is useful when it allows users to achieve their goals easily and smoothly. Therefore, it is essential to focus on the needs of your target audience.
Think about:
- Who is the target audience, my users?
- What is the purpose of the content? How do I achieve benefits for the users?
- How can users easily absorb my content?
![A laptop with the text "I design and develop experiences that make people's lives simple".](/polopoly_fs/1.1284378.1696514366!/image/laptop.jpg)
![A seminar is shown through a camera](/polopoly_fs/1.1284381.1696514634!/image/kamera.jpg)