Making your research results visible in other channels than scientific journals, means that more people can come into contact with the research. You thereby increase the chances of more people reading, discussing and sharing your articles. Below you will find som tips if you want improve your communication strategy.
Why do I need to communicate my research?
Why do you as a researcher need to put energy into communicating and disseminating your research? Is it not enough to publish in scientific journals?
Success in academic research has often been measured in how much a scientific article is quoted in other scientific works. Today, all the digital footprints that an article leaves behind in social media or news articles can gain importance. If you spend some time making your results visible in several channels, more people will also come into contact with the research. You thus increase the chance that more people will read, discuss and share your articles. Hopefully these are ideas that others can benefit from.
When KTH's research is visible to the outside world, it helps to build KTH's brand, which is important for the university's ranking, something that attracts even more talented people to KTH.
As an authority, KTH also has an obligation to show what you do for the tax money. Research funders are also interested in knowing what they are getting for their money. Some research funders have begun to ask for communication plans in their announcements and expect feedback on how research results are shared with journalists and the general public.
”Skills in presenting your research is a game changer”
How do to make people listen to and understand your research? Anders Salman and his collegue Pontus Ströbaek were invited to KTH to coach researchers to sharpen their skills when talking about their research. We asked Anders Sahlman what to expect from the workshop.
Didem Gürdür Broo started to use LinkedIn for her research 5 years ago when she was still a PhD candidate at the Department of Machine design at KTH. Today, this channel plays an important part for expanding her work network and spreading her own research results. Here are her best tips.
Why must researchers communicate what they are doing, isn't publishing articles in scientific journals enough? And social media – are they really relevant to a researcher? Asking Wouter van der Wijngaart, researcher at the EECS school, successful research is the one that reaches out. His advice is: "Don't be afraid to simplify".
How to create an effective and professional profile page
Presenting yourself and your research on your KTH profile page is a great way to be seen – as you want to be seen. This is not the time to be modest, a well thought-through profile page can do a lot of work for you.
Thats the advice from Researcher Wouter van der Winjgaard at the EECS. In this workshop, he will give you a more structured view on improving impact, provide you with some simple tips, and guide you hands-on! - in communicating your own research.