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Unified branding

The KTH logotype may be used and combined with other logotypes only in collaborations with agreed-upon external parties. This applies to partnerships with other colleges, universities, authorities, organizations, or companies. There are three different levels of collaborations.

Three levels of collaboration

There are three different levels of collaborations that affect the placement of the KTH logotype and which brand guidelines that apply.

1. KTH is the leading party in the project

Three poeple talking in fron of a computer.

Templates and tools

Templates for different types of documents, information on how to create a communication plan and KTH's overall presentation material.

Adhere to KTH's Brand guidelines . Partner logotypes are placed at the bottom of the output.

2. KTH is an equal partner in the project

Neither party's brand guidelines is used, and all logotypes are placed at the bottom of the output.

3. KTH is a passenger in the project

The brand guidelines of the leading party in the project is used. KTH's logotype is present as a collaborative partner.

Example of placement of the KTH logotype in collaboration:

Three posters in white, orange and plum colors next to each other with text and graphic elements.
From left to right: placement of KTH's logotype with KTH as leading partner, equal partner and passenger in a project with collaborating partners.