Unified branding
The KTH logotype may be used and combined with other logotypes only in collaborations with agreed-upon external parties. This applies to partnerships with other colleges, universities, authorities, organizations, or companies. There are three different levels of collaborations.
Three levels of collaboration
There are three different levels of collaborations that affect the placement of the KTH logotype and which brand guidelines that apply.
1. KTH is the leading party in the project
Adhere to KTH's Brand guidelines . Partner logotypes are placed at the bottom of the output.
2. KTH is an equal partner in the project
Neither party's brand guidelines is used, and all logotypes are placed at the bottom of the output.
3. KTH is a passenger in the project
The brand guidelines of the leading party in the project is used. KTH's logotype is present as a collaborative partner.