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Colors

When you use KTH's profile colors, you strengthen our brand, logotype and identity. Our primary color palette primarily consists of various shades of blue, with navy blue being featured in our logo. Our so-called functional colors and undertones are used in tone plates, diagrams, or illustrations for example.

Primary colors

KTH has seven primary colors. Our primary color scale has a focus on different shades of blue where the navy blue color is found in our logotype . You can use two different tones of each color. Together with the other primary colors, the color scale strengthens KTH as a brand.

KTH's primary colors and their color codes

The Brand guidelines describe how to use KTH's colors:

  • Primary colors, their color codes and distribution (page 11-12) 
  • Color contrast and accessibility of primary colors (page 13)
  • Functional colors and their color codes (page 14)
  • Color contrast and accessibility of functional colors (page 15)
  • Color used in infographics (page 16)
Round white circle.

White

CMYK (u): 0,0,0,0
CMYK (c): 0,0,0,0
RGB: 255,255,255
Hex: #FFFFFF

Circle in beige color.

Sand

CMYK (U): 9,9,12,0
CMYK (C): 9,9,12,0
RGB: 235,229,224
Hex: #EBE5E0
PMS (U): Warm Grey 1U
PMS (C): Warm Grey 1C
NCS: S 1000-N

Blue circle.

KTH blue

CMYK (U): 100,70,0,12
CMYK (C): 100,70,0,12
RGB: 0,71,145
Hex: #004791
PMS (U): 287 U
PMS (C): 7686 C 
NCS: S 4050-R80B

Circle in sky blue color.

Sky blue

CMYK (U): 42,10,0,2
CMYK (C): 54,14,0,0 
RGB: 98,152,210
Hex: #6298D2
PMS (U): 284 U
PMS (C): 284 C
NCS: S 1040-R80B

A circle in KTH color navy blue.

Navy

CMYK (o): 100,90,0,35
CMYK (b): 100,95,0,43
RGB: 0,0,97
Hex: #000061
PMS (o): 2757 U
PMS (b): 2757 C
NCS: S 5540-R70B

A circle in light blue.

Light blue

CMYK (U): 15,0,0,0
CMYK (C): 15,0,0,0
RGB: 222,240,255
Hex: #DEF0FF
PMS (U): 2707 U
PMS (C): 2707 C
NCS: S 0515-R80B

A circle in a 'digital blue' color.

Digital blue*

RGB: 0,41,237
Hex: #0029ED

* This color cannot be reproduced in print. Please use KTH blue for printing.

U=Uncoated, C=Coated

Three poeple talking in fron of a computer.

Templates and tools

Templates for different types of documents, information on how to create a communication plan and KTH's overall presentation material.

Printing Primary Colors

Some of our primary colors in CMYK may depending on whether you have coated or uncoated paper. Contact our printer if you have any questions about which CMYK code to use.

Pantone's color libraries are not installed in Adobe's software. This requires that you work in PMS/CMYK in Adobe. If printing is needed, the printer can convert to the specified Pantone colors.

Functional colors

As a complement to KTH's primary color scale, our so-called functional colors are used. These are used for example in diagrams, reports and presentations. Please note that KTH's logo should not be placed against our functional colors.

Circles with different colors.
The KTH functional colors.
Three poeple talking in fron of a computer.

Templates and tools

Templates for different types of documents, information on how to create a communication plan and KTH's overall presentation material.

Color and accessibility

When creating outputs in our primary colors, it is important to consider readability and accessibility . Different color combinations specify their contrast ratios to ensure that the contrast between text and background is sufficiently high for readability and accessibility. There are many factors that affect text readability, especially color contrast, text size, and font weight. You can read more about this on page 13 in the Brand guidelines.