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The art of attracting visitors to the Inspiration Day

Students with Material design hoodies in group.
30 students from the Materialdesign programme acted as guides and station hosts.
Published May 31, 2022

The visitor record at Material Science’s Inspiration Day this spring was no fluke. Programme manager Mikael Ersson shares some keys to a well-attended event.

March 24 was Material science's annual Inspiration Day at KTH, where students from high schools get the opportunity to meet teachers, students and alumni from the master's degree program. This year, the participation set a new record with 300 visitors on site, and the event was fully booked several weeks in advance.

“Previous years, we have contacted upper secondary schools from a larger part of Sweden, but this year we were fully booked even before we had time to send out all invitations”, says Mikael Ersson, programme manager for the education.

He can see why Inspiration Day has become so popular. It is a relevant and fun event for the students, which is proven by the fact that the visits are initiated by high school teachers who have attended previous years. At, there has also been a registration link and information and many have signed up via the website.

“But we also have a very good collaboration with the Järnkontoret, which in turn has contacted schools in the local area.”

Mikael Ersson in a lab
Mikael Ersson looks at one of the student lead stations.

At various stations, the young visitors got to learn more about, among other things, memory metals, 3D printers for metals, superconductors and different properties of materials at a temperature as low as - 196 C. They also got to meet teachers who told about the program and current KTH students shared their experiences. There were also alumni who could talk about what kind of job they got after KTH, as well as some of the companies that hire engineers from the program.

“Something that is really appreciated is the great commitment from the students at Material science. This year we had 30 students acting as guides and station hosts. The students became a good link between the high school students and the researchers who showed their work at the various stations.”

Mikael Ersson's tips for more visitors:

  1. Start planning well in advance. Even if your regular job does not include organizing events, it is possible to succeed if there is good planning.
  2. Engage researchers and teachers. Researchers and teachers who get to talk about something they are passionate about are often very inspiring.
  3. Engage students. Being inspiring for high school students is about knowing your target group, fortunately we have a resource that is in the perfect age group.
Belongs to: Industrial Engineering and Management (ITM)
Last changed: May 31, 2022